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Meaningful Marketing

Help more of the RIGHT customers find your Baking Business

  Enroll in Course

In a world full of options to market your delicious deserts and creative cakes, what options actually make sense for your business, your skill set and up-to-date best practices tools and strategies?

If you have been struggling to gain new customers or are not sure how to brand and market yourself this course will give you everything you need. I will help you stand out from other bakers and help the right kind of customers find your business.


Your Instructor


Riann Smith
Riann Smith

Throughout my professional career, I have had a number of roles, Account and Business Developer, Project Manager, Business Strategist and most recently dishing out Social Media, Content and Marketing advice as the owner of my own Content Marketing Consultancy.


I have worked mainly for technology firms and alongside Marketing and Creative agencies, with a few high street fashion brands thrown in for fun. That may sound like I’m a bit of a jack of all trades but in truth, everything I have ever done for a living has had a common theme.


I have always worked in support of the efforts of creative people. As a Project Manager or Consultant my work always meant that people doing design or development could have an easier path to getting great work done.


I specialise in helping businesses become more efficient, more noticed and ultimately more profitable.

Would you like to be more efficient, have more clients and actually make a living making cakes? I may just be the perfect person to help you.


Class Curriculum


  What Is Marketing?
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  Creating a Strategy
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  Building A Brand Part 1
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  Ideal Client
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  Building Your Brand Part 2
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  Digital Marketing: Foundation
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  Content Marketing
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  Social Media & Digital Marketing General
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  Social Media: Facebook
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  Social Media: Instagram
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  Social Media: Pinterest
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  The Power of PR
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Frequently Asked Questions


When does the course start and finish?
The course starts now and new content will be released for approximately 10 months. But it is a completely self-paced online course - you decide when you start and when you finish, you will keep the course content forever, so use it as you need it.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!